Introducing Dominic Ashley-Timms
Change Management Expert, Thought Leader, Author, and Creator of the ground-breaking STAR® Manager programme
Dominic is the CEO of Notion and a graduate ergonomist with an EMBA from IMD (Lausanne). After a top-tier consulting career running multimillion-dollar change programmes and training leaders in thirty-seven countries, Dominic now applies his passion for human-centred design to learning and behavioural change.
He has helped clients to improve their commercial performance with programmes that regularly generate returns many hundreds of times greater than the investment, all while delivering sustainable changes in organizational culture.
Dominic’s global career has given him deep insights into the levers of change that make the most difference. Unlike other suppliers in the development industry, he has been willing to subject Notion’s core approaches to the dispassionate and unblinking gaze of academic scrutiny.
Operational Coaching® is the future of effective and rehumanised management
The STAR® model is a simple 4-step management framework that helps leaders to adopt coaching-related behaviours to stop firefighting and start asking more powerful questions.
The UK government commissioned a large-scale study to assess the impact of STAR® and the subsequent research trial was designed and independently evaluated by London School of Economics. The study measured the impact of leaders and managers from 62 organisations across 14 sectors learning to apply the STAR® model in their day-to-day interactions over a period of 6 months.
The outcomes were remarkable, with those who followed the programme spending 70% more time using an enquiry-led, Operational Coaching® style of management leading to higher levels of organisational recruitment, improved staff retention and increased skill levels across 9 management competencies including communication skills and handling challenging conversations.
Dominic is the co-author of best-selling book The Answer Is A Question: The Missing Superpower that Changes Everything and Will Transform Your Impact as a Manager and Leader, which was shortlisted for the Business Book Award 2023.
Ground-breaking new book, The Answer Is A Question, reveals how managers all over the world can ditch the command-and-control leadership model and adopt an enquiry-led approach that cultivates a new wave of engaged, problem-solving employees – and it starts with how we use questions in a more purposeful way.
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