updatesHow to Shine in Broadcast Media Interviews

Whether you're launching a new book or just sharing your ideas to build your profile, a broadcast interview on TV, radio or a even podcast can be a provide a powerful platform to make a more human connection with your audience.

But what happens when the cameras start to roll and you’re suddenly faced with the daunting black screen above? Sometimes even the most experienced speakers can be thrown a little off-balance.

We’ve put together a few top tips on how to prepare, perform, and promote your appearance like a pro – whether you're stepping into a radio studio or joining a live TV slot from your home office.

1. Do Your Research

Preparation is your secret weapon. The more familiar you are with the show and its tone, the more confidently you’ll come across.

Listen to the programme or podcast you’ll be appearing on. Get a feel for the presenter’s style—are they informal, serious, or playful?

• Think about the audience. What will resonate with them? Some podcasts, for example, are very focused on a niche so how can you link your message to their interests or needs?
• Anticipate common questions like:
  • What is your book about?
  • Why did you decide to write it?
  • What can people take away from it?
• Bring anecdotes and stories. Use memorable, emotional, or humorous moments from your research or writing process to make your message relatable and engaging. Storytelling is a powerful skill.
• Be ready to think on your feet. Most presenters won’t send questions in advance – and even if they do, they might go off script. They’re aiming for a natural, conversational feel, so get comfortable with that idea.

2. Focus on Sound Bites

While podcasts might allow you to go into real depth, broadcast interviews move quickly. The clearer and more concise you are, the more likely your message will land.

• Identify your top 2–3 key points ahead of time.
• Repeat them naturally during the interview—this helps reinforce your message.
• Keep your responses short and quotable. Aim for 10–20 seconds per thought.
• Practice your answers out loud to smooth out any tricky phrasing or overcomplicated language.
• Avoid rambling—complete thoughts, not paragraphs.

3. Your Voice Matters

Especially on radio, your voice is your entire presence. Make it count.

• Speak clearly and slightly slower than usual. Nerves often make us speed up.
• Use natural inflection to avoid sounding robotic.
• It can be difficult when nervous, but try to avoid filler words like “um,” “like,” or “you know.”
• Smile when you speak – even when you can’t be seen, smiling makes you sound more warm, confident and approachable.
• Use vivid, simple language to create mental pictures – broadcast is a medium built on storytelling.

4. Set Yourself (and Your Space) Up for Success

Especially for remote interviews, your environment makes a big difference.

• Find a quiet space without interruptions, turn off phone notifications and avoid rustling papers or typing.
• Sit up straight—or stand if it helps you feel more dynamic.
• Log in early to test your microphone, camera, and WiFi.
• If you're on camera, check your background and consider having a copy of your book visible.

5. Stay Calm and Conversational

The best interviews feel like natural conversations, not performances.

• Approach it like a friendly chat.
• Have a glass of water nearby and take a moment to compose yourself before going live.
• Remember: You are the expert on your book and your story.
• If you stumble over a word, don’t panic—just keep going. Live interviews are rarely perfect, and authenticity matters more than polish.
• Mention your book’s title naturally – it is not a sales pitch, so once or twice is enough and the presenter will normally be ready to credit you and your book anyway.
• If you don’t know the answer to a question, it’s okay to say so. Point listeners to where they can find more information.

6. Share and Amplify Your Interview

Your audience won’t always catch your interview live, so make sure they can find it afterward.

• Promote your appearance ahead of time on Twitter/X, Instagram, Threads, LinkedIn, and Facebook.
• Share a link to the interview afterward, thanking the presenter or station.
• Reuse soundbites or quotes in your own content (where copyright allows) to reinforce your message across platforms. Some podcasts will provide you with assets to use across your socials, and they can be a great way to extend the conversation beyond the initial recording.

Final thought: A great media interview isn’t just about getting airtime—it’s about telling a story that resonates. With a little preparation, a clear message, and a warm delivery, you can make a lasting impression that goes far beyond the broadcast.

We’ll always do our best to brief you as fully as possible on TV, radio or podcast interviews, but please do chat to our team if you need any help preparing – it can be daunting, but we’re confident if you feel prepared you will enjoy it.